The name of the game

Authentic brand-building is about the connection to the consumer

It’s how a brand presents itself on a genuine human level without the interference of corporate bureaucracy.  It’s the cross-section between the product being sold and the ideology lived.

It’s that je-ne-sais-quoi that can’t directly be measured; the cool-factor; a mix of killer creative and culturally relevant executions that hit. It’s covetable. It’s so good you want a piece for yourself.

Creative is magic. It cannot truly be quantified. No matter how many spreadsheets and fragmented statistics collected, one will never truly be able to measure the direct power brand creative holds. 

Creative excellence pays dividends down the road; it’s a long-term investment.

Liquid Death didn’t make their fortune because they sold water.

At the core of every great brand is a great human. One that does what’s right for the consumer and invests in the power of creativity. 

Denim is having a moment. This graphic was inspired by my love of all things DIY/punk-rock/fashion.