Hi, I’m Em 🪲

For almost a decade, I’ve helped build leading cannabis brands. Today, I lead High Contrast Brands, a vice-native creative agency specializing in desire-driven brand systems.

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NEW!

NEW!

Enter a new realm where flavour reigns and the mundane holds no power.

A medieval fantasy brand forged for JC Green (Jonny Chronic).

ENTER THE KRONNICLE

Brand is the next conversion point after potency x price. Is your current brand helping or harming sales?

High Contrast helps cannabis and emerging consumer brands build culturally relevant positioning, packaging systems and desire-driven brand worlds.

In highly-regulated, saturated or fragmented markets, visibility is important, but not everything. When establishing longevity, it’s desirability that converts the attention —> sales.

If you're a brand or LP, I’d encourage you to think about a product refresh to showcase your unique point of view. 

HIGH-STIMULUS MARKETS DEMAND HIGH-CONTRAST BRANDS

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I’m a big picture thinker with a love of pushing the status quo

WE BIRTH BRANDS WITH ATTITUDE

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WE BIRTH BRANDS WITH ATTITUDE 😈 •