Creative tactics and the literal definition of human branding

We once threw a launch party for RIFF with themed stick-and-poke tattoos. While some were skeptical of the approach, the waitlist said otherwise.

Marketers often over-index the enthusiasm that the average consumer has for their brand when it comes to tactics. 

Unless your brand has serious cache in the market, a generic tote with a logo won’t cut through the noise.

Use art. Hire creative collaborators. Make cool items people want. Be thoughtful. Creative solutions don’t have to break the bank. 

One step further; think big picture and build a creative strategy. This will set the stage to ensure the tactics ladder up to a larger brand story.

Speak to the human condition. Go above the product you are selling. Speak to humanity. Make it notable. Give people a reason to talk.

I speak from experience in saying each time I look down at my ‘420’ tattoo I am instantly reminded of my time in the industry and a memorable brand experience. Quite literally, a lifetime ROI for RIFF.

When your brand transcends product and into the mind and daily life of your audience. That is the pinnacle of success.

My 420 stick and poke tattoo

Flash tattoo sheet by Kelsey