I’ve worked in the industry pre-legalization (2018) to present specializing in all things creative – from creative consulting to compliant packaging.

What I do

Creative Cannabis Marketing

Creative Direction

Client Good Supply

Project Create a value brand around a green Pantone chip and logo (grew to become Canada’s #1 selling cannabis brand!). Content was produced over 5 years.

Touchpoints include:

  • Good Supply Brand Universe (see giant bong chair)

  • Product Launch Campaigns

  • Hero Creative Visuals

  • Subbrands (Vapes, Flower, Pre-Rolls)

  • Art Direction and Photography

  • Activations

  • ‘Edutainment’ Content

  • Trade Marketing Materials

  • Compliant Packaging/Vanity Packaging

  • Merch

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Packaging

Client Green Gruff (CBD dog supplements - US market)

Project Design and launch Gruffies, a sub brand under the Green Gruff banner. This everyday treat is made with 6 superfoods (including hemp hearts) for a dogs everyday wellbeing.

  • Logo, colour system

  • Package design

  • Sales Materials

  • Trade Show Booth

Compliant Brand and Labeling

Client Tuck Shop

Project Launch of a net new brand for Carmel (Brand identity, compliant label artwork, filters, renders, vape carts, battery designs, social, website, activation materials, idealized packaging)

Art Direction

Client Royale

Project Lifestyle content for the launch of Royale, a US-based cannabis brand.

  • Visual Moodboards

  • Photography (digital/film)

  • Prop Styling

  • Lookbook

Graphic Design

Client BOLD GROWTH

Project Strain specific album artwork for Prairie Records (concept cannabis store) designed to look like a record shop.

Photography

Client Ascend Wellness

Project Content capture on site (Berry, Illinois), product photography, plant shots, retail store visits, video content.

Apparel and Accessories

Client Royale

Project Develop a streetwear-inspired merch collection that can be released in drops throughout the year.

Goal An ownable system of assets for use across industry specific opportunities.

  • Lookbook + Mirco Collections

  • Custom Illustrations

  • Art files

Every project is unique. Send me an email and let’s see if there’s a meeting of the minds 🧠