brandalism
an anti-advertising movement; a form of creative activism that uses subvertising to alter and critique corporate ads by creating parodies or spoofs.
The art is typically intended to draw attention to political and social issues such as consumerism and the environment.
Do it… whenever
Targeting a big-player like Nike with a 3% edit was a no brainer. An advert that surpasses brand and speaks to the human condition (with a cheeky nod to canna-culture).
McDanks
What started as a satirical concept in my head suddenly went viral resulting in a cease and desist letter from McDonald’s.
The idea came to me, when I found myself at my corporate cannabis job with 100 grams of legal, government weed sitting on my desk.High and hungry?
A year later, I followed up by turning the cease-and-desist into a rolling paper
~iNfLaTiOn~
I created this piece to draw light to the price-gouging Canadian grocery duopoly, Loblaw’s. This is a parody of the iconic No Name® brand which sparked heated engagement across platforms.
Canadian grocer Loblaw’s posted its biggest gross profit margin yet — 31.4 per cent — in the second quarter this year.
The company has now increased its quarterly gross profit over the previous year for 28 straight quarters — that’s seven full years.
DT Cochrane, an economist and researcher who works with Canadians for Tax Fairness, said Loblaw’s profit in the quarter “is just one more piece of evidence that suggests one of the major drivers of inflation is corporations raising prices.”
No Name Sativa®
When cannabis was legalized in Canada, this image sparked discussion around regulations, packaging and the cannabis industry as a whole.
*No Name is a Canadian grocery value brand
With 35,000 impressions, hundreds of likes and comments, people were engaged and dialled in for the cause
Teaching myself how to 3D render