Stand out and stand for something.
Before going freelance, I spent 5 years leading creative at one of Canadaās largest cannabis companies.
I used to opportunity to learn the inner workings of the industry an dove head-first into the culture.
Hereās what I learned: The industry is highly nuanced and every detail matters. Itās about listening to your audience and delivering what the people want, with style.
Our world is largely visual. You can have the best product in the worldā¦ but people canāt buy if they don't know who you areā¦ or even worse, can't remember.
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NEW!
NEW!
Every heavy-user knows, when you vape distillate you donāt get super high, just a littleā¦ Glazed.
Creativity is one of the few differentiators brands have left
How many brands have you seen selling the exact same product?
...in the same packaging with similar formulas and price points?
As a consumer, how are we supposed to choose? š¤
Iām a big picture thinker with a love of art, fashion and pushing the status quo
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